Monday 21 May 2012

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From w3schools.in

Organic Development can bring your site in line with W3C and accessibility standards.

W3C is an international World Wide Web standardization body tasked with developing and maintaining the standards of the Internet community.

This means your site is constructed to the highest standards and allows people with disabilities to easily navigate your site.

There are many reasons to validate but the first is that, if the code is not validated, it means that your site is dependent upon other programs (in particular, browsers) to overcome or adapt to deal with inaccurate code. This means that your site will not work in a consistent and efficient manner.

To further complicate things, what you see in your browser is not always what other people see. W3C standards minimize the chance of your site being displayed incorrectly.

Thirdly, your digital marketing will benefit from being a W3C accredited site. These standards are recognized by all the major search engines and therefore your performance in both natural and sponsored listings will reflect that. This is even more important for smaller companies that do not have major brand awareness and therefore rely on traffic coming to their site based on search relevance.

Here are the main advantages of having your site designed to W3C web standards:

Reduced Bandwidth

When websites are created to web standards they are striped away of unnecessary code making the page much smaller. The reduction in bandwidth may seem unimportant at first, but if your site generates heavy traffic the results could be dramatic.

Reach More Users

By having a well structured, valid web site, you will be able to reach more users on a number of different platforms such as mobile phones and PDAs as well as ordinary PCs. More and more people are using these portable devices to access the Internet so its important your website is available to them.

Ease of maintenance

Standards compliant sites make it much easier for the website to be maintained and developed. Clients are less likely to have to waste money on costly re-coding.

Compatibility with browsers of the future

By having a standard compliant site you can be sure your website will work in the future and be understood by all browsers.

Faster download speeds

By striping out messy, invalid HTML tags, file sizes can be reduced dramatically. This means that they will load faster, providing your users with a better experience.

Better Accessibility

Sites that keep the structure separate from the content make it easier for screen readers and other devices to interpret your site. Many users of the Internet have some kind of disability so its important your site does not neglect them. From 1st October 1999 The Disability Discrimination Act came into force stating that "service provider has to take reasonable steps to change a practice which makes it unreasonably difficult for disabled people to make use of its services". You can even be sued if your website does not cater for disabled users. By designing with W3C accessibility guidelines in mind, you can be sure that disabled users will be able to use your website.

Better search engine rankings

By keeping content separate from presentation, search engines find it easier to understand your site.

A competitive edge

By having a well made site that has all the benefits listed here, you will have a significant advantage over your competitors. Also, you will have more credibility by having a professional web site.

Conclusion

Now you know the benefits of standards based design, make sure you never choose a web designer that does not design based on web standards. If you do, or if you already have a website that does not adhere to web standards, you are faced with two choices; either keep your existing site which makes your company look unprofessional or find a credible web designer to make a REAL website for you.

W3C recommendations are royalty free and available to anyone.

You can find our more about validation and W3C standards at www.w3.org,

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